Contemporary web technology is rapidly evolving together with the demand for online services and more attractive, more functional and faster websites are born. Some fifteen years ago, when the old yahoo.com looked approximately like most of the websites, and people were uneasy with the noisy sound of connecting modems, most of the websites were less interesting than they are now. Because today, it's even hard to find a website, where you will see "Under Construction" message with the same digging dude everywhere - a common practice in those times (why declaring that something is broken or not fully working?). But now everything virtually physical is available through the Internet - information services like news are easily accessed, every respectful business will happily provide all available data about their products and happily supply goods on your buying-request or will provide any relevant information. In this reality the competition dictates it’s own rules, and so the web technologies with qualified professionals and the demand for them -- all together evolve. With the growing demand grows the supply too. There are plenty of tools for web development, both free and non-free. There are lots of amazing designers, and plenty of charismatic salespeople who will promise you exactly what you want and/or need in exactly the right time, and if you’ll buy it right now you’ll get a "WOW" discount. All of that good stuff looks like the direct relation of the amount of money or professional time spent on the website, which is an indispensable service just like Bill Gates promised many years ago. How does one choose the right people, and the right technology when there is a plethora of them? How one doesn’t get lost in the completely foreign world? The short answer would probably be - you'll need some map that you can understand and trust and you won’t be lost. In this article, I’m going to start outlining such a map.